Goodwin's Theory Of Music Videos

Goodwin's Theory is based on 8 principles:

1. Links between Lyrics and Visuals
2. Links between Music and Visuals (Complimentary, Contradicting or Amplification)
3. Genre Characteristics
4. Intertextual Reference
5. Notions of Looking (Objectification of Women)
6. Voyeurism (direct gaze, other people looking at artist, insight intoartists' life, screens and mirrors)
7. Demands of the Record Label (and the representation of the artist)
8. Performance based, Narrative based or Concept based music videos