After looking through the results of my audience research, as well as extensive research of music videos across the Internet, I have finally been able to start creating my music videos' story.
For the video, I extensively looked at similar artists to the genre that my song is from, and then choosing just one of those artists to base my music video around.
The band that I chose was The Verve.
Looking through almost all of the videos have an identity that is prevalent throughout them. The whole band feature in nearly all of the videos, but only Richard Ashcroft appears in all of them. In a lot of the videos, Ashcroft is made to be pictured as an isolated, lonely figure, such as in 'Bitter Sweet Symphony' and 'The Drugs Don't Work'. Another connotation is that the band's appearance, both them and their surroundings, are made to look very bleak and desolate places, for example 'History' mainly features driving around in desert and wasteland, or 'Rather Be' which features Ashcroft walking around a small wood for the entirety of the video. There are exceptions to these though, such as 'Lucky Man', which is quite the opposite of a Verve video, with a much joyous atmosphere about it. The songs and song lyrics themselves dos have an effect on the video, as a lot of their songs do have a slightly depressing tone towards them, which will affect the video.
The Verve - Lucky Man on MUZU.TV.
This is good research into existing texts William and you have made it clear that you would like to emulate this style. Good work so far...
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